If we can't prove it, we don't print it.
Indian solar marketing has a credibility problem, and it is largely self-inflicted: guaranteed savings, invented payback periods, and subsidies quoted to buyers who aren't eligible for them. We run a written claims process to stay out of that. This page explains it, so you can check whether we follow it.
Four rules, applied before anything ships.
Substantiated or absent
Every factual claim is checked against a written claims file that records the source and the date it was verified. If a number has no verified source, it does not appear on this site.
Verified for India
We are majority-owned by an Australian solar company. No figure, claim or creative from that market is reused here. Different grid, different tariffs, different law — Indian claims run under the Consumer Protection Act, 2019.
Re-verified on a schedule
Claims expire. Tariff and regulatory content is re-checked every April against the current MERC and MSEDCL orders, because a number that was true last year can quietly become false.
Your numbers stay in your proposal
Site-specific figures — generation, savings, payback — belong in a proposal computed from your bills and your roof, with assumptions stated. They do not belong in marketing copy.
The lines you will never see from us.
Not because they are ineffective. Because they are not defensible.
- Guaranteed savings. Nobody can guarantee an outcome that depends on your consumption, the weather and future tariff orders.
- A generic payback period. Payback is site-specific. A number in an advertisement is a number invented for an advertisement.
- “Free electricity.” You are buying an asset. It has a cost and a maintenance requirement.
- Rising tariffs, in Maharashtra. The regulator has directed reductions. The industry-standard pitch is factually wrong in our home state, and we published a piece saying so.
- Implied government or bank endorsement. We are not approved, authorised or partnered by any government body. Lender logos on a vendor site tell you nothing about your own approval.
- Carbon credit revenue. The framework is unsettled. It will not appear in a proposal from us until it is real.
- Superlatives we cannot measure. Not the biggest, best or fastest. We do not know that, and neither do the companies claiming it.
Where the rule bites.
We do not publish the net-metering capacity cap. The operative figure was revised recently and we have not re-verified it against the current order. A stale ceiling here could cause someone to size a system wrongly, so the page says why the number is missing instead of guessing. It reads worse. It is more useful.
Our stat block is thin. A competitor page would carry projects completed, megawatts installed and tonnes of CO₂ avoided. We are a new company and those numbers would be fabricated, so our projects page describes what a case study will contain rather than inventing one. When we commission our first system, it will appear with the customer's permission and real figures.
Found something we cannot back up?
Tell us. If a claim on this site cannot be substantiated, we will correct it or remove it, and we would rather hear it from you than leave it standing.